Erin Moran McCormick has written a book called Year of Action in which she recalls the triumph of trying things she always hoped to accomplish. Clicking through to her Year of Action website, I was enticed to answer a call to women looking to take part in a pilot program, The Girlfriend MBA, that inspires women to have their own year of action. Lo and behold, I was selected!
Starting in late April, Erin (as I now know her!) sent us copies of the book, which I read with gusto and promptly bought for friends. Erin took bold steps to improve her life and it's a compelling read.
After reading the book, Erin granted the pilot-eers access to her website. Over five weeks, Erin nudged us through a series of challenges to refine our goals, product, pitch, online presence, and marketing. The website has worksheets (I love worksheets!), instructional videos, resources, and a forum on which we post our progress.
Erin is a natural teacher who loves technology and inspiring people. She pushes people in the right measure in weekly calls and personal e-mails with in-depth analysis on things like website updates.
A month doesn't seem very long at all (and maybe that's the point), but here's what I accomplished:
- Set my goal: book a speaking role on TV this summer!
- Completely re-organized my home office, making it a space I love being in
- Set a daily time, every morning, to work on my goals
- Clarified my brand on my website, www.JakeLipman.com
- Researched and inquired with fellow actors about their favorite classes and marketing strategies
- Launched Season 2 of my webseries
- Created a refined marketing list of industry contacts
- Enrolled in 3 workshops to meet casting directors on my list
- Set up an 8-week cycle of marketing to my list, having now sent out 4 of the 8 weeks of materials
- Educated myself on QR codes and added them to my marketing
- Enrolled in Improv 101 at UCB
- Put myself on tape for a TV pilot audition!
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